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Album cover Art Hip hop music, others, angle, album, text png 1200x1200px 101.54KB Phonograph record Album cover Mockup Record sleeve, design, album, musician, material png 760x539px 101.21KB.gray Metallica logo, Metallica Ride the Lightning Album cover Phonograph record, metallica, blue, angle, album png 1425圆24px 695.31KB.Courtesy Michael Worthamĭonald Coleman, a native of Savannah now living in Atlanta, was one of the many to make a visit. A flyer for rapper 2 Chainz sponsored event 'Trap Church' hosted at his pink painted 'Trap' House in Atlanta, Georgia. Following Trap Church, the house served as a temporary health clinic for HIV testing on the 4th of July. The house was sparking something more than promotional attention.
The campaign, which was only supposed to last for a couple weeks, attracted countless tourists and visitors – snapping selfies with the house in the background and sharing them on Instagram, Facebook and SnapChat.Īnd as the popularity grew of the house via social media, Wortham jokingly commented on his Facebook page, “Trap Karaoke…Trap Brunch…Trap Fitness…It’s only a matter of time before someone hosts ‘Trap Church.’” A few days later, he would be the one along with several community and organization leaders hosting such an event. Richard Ducreeįans of the music have began associating the word with just about everything, glorifying what Wortham considers a complicated situation. Community Activist and Pastor, Michael Wortham, host 'Trap Church' at rapper 2 Chainz Trap House in Atlanta, Georgia. However, it would not be until recently that the culture began to dominate popular culture.
Trap music emerged as a sub-genre of hip-hop in the 1990s thanks to Atlanta artists like Outkast and Goodie Mob. I haven’t seen anyone put a marketing plan together for an album like that,” he told NBC News, adding that as a fan of the genre, he appreciates not just the musicality but also its art form. Michael Wortham, minister of young adults at the historic Ebenezer Baptist Church in Atlanta, GA, thought the move – painting a modest house in the metro Atlanta area pink to resemble the album cover of his latest project and painting the words “TRAP” broadly across the front – was a dope marketing campaign.
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